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Job Responsibilities :
1. Working closely and collaboratively with the Co-Founders and the CMO Team in driving MarTech Program and Innovation to automate full end to end marketing funnel.
2. Lead the MarTech project road-map with complete responsibility of the planning and executing projects for Marketing department and Business teams. Work with CMO Team to streamline marketing engine pipeline
3. Engineer a robust and scalable MarTech stack that will power the Marketing Engine Pipeline by integrating end-to-end marketing technology products. Research and recommend new marketing technology products that aligns to Marketing / CMO Teams business goals
4. Manage marketing automation products throughout the product lifecycle, gathering and prioritizing product requirements, identifying the best possible technology alternatives to achieve the desired business goals
5. Provide Marketing / CMO team with tools and products required for list building, contact building, email campaigns, lead scoring, website visitor tracking. Provide them with data that will power audience behaviour analytics, market / lead segmentation based on demographic, geographic, psychographic characteristics, etc.
6. Build and Manage company website and keep improving the website for SEO, speed optimization, responsiveness etc. Act as consultant to Marketing / CMO Team in proposing best User Experience for B2B website and user journeys
7. Run and Operate marketing technology products as an administrator and serve as product evangelist for all products in MarTech stack
8. Monitor data quality within marketing technology products and recommend / action correction plan to ensure transparency and accuracy of data in the MarTech stack
9. Identify and sundown outdated or unused marketing technology products. Consolidate existing products/services to reduce cost of operation and increase systems efficiency
10. Perform data privacy and InfoSec compliance reviews for Marketing touchpoints like email campaign, website etc.
11. Setup and Monitor the performance and other SLAs of marketing technology products. Report on periodic bases the performance SLA's and build mitigation plan for DR and BCP
12. Oversee training of marketing software and user adoption. Lead user acceptance testing while correcting any issues that arise
13. Establish and maintain relationships with internal and external development and support teams (infrastructure, operations, client services, etc.)
Job Requirements :
1. Deep passion for working on mission-driven MarTech Stack and Marketing Products that is designed to solve challenges faced by Marketing / CMO team.
2. Minimum 5 -12 years of experience in executing Digital Transformation, Technology Adoption, Product Engineering, Customer Experience programs and building/reengineering MarTech Stack
3. Must have experience in Marketing tools like HubSpot, Marketo, Adobe CX, Oracle Eloqua, Mautic and experience in working on tools/products related to email marketing campaigns, lead generation and nurturing, visitor tracking and analysis, website management and optimization etc.
4. Must have experience in leading software development team and building products using NodeJS, ReactJS, HTML5/CSS3, PHP, NoSQL, MySQL using micro-service architecture. Manage website development using WordPress, Drupal etc.
5. Strong analytical mindset and metric driven with strong technical background
Saturday, August 08, 2020
Project Manager - Marketing Technologies (5-12 yrs) (Futurebridge)
